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1.Programme Content The curriculums that ICM and IBS offer argon very dissimilar. This chapter discusses the advantages and disadvantages of each class and how this can influence Kikkomans decision. 1.1. supranational School of converse and Media (ICM) 3.1.1Advantages of the design The School of Communication and Media is international and intercultural. To study in this rapidity means that you are working on a race in a communication family in preponderant or private sector. The study takes four year including a semester abroad and a semester working in a confederacy (internship). The whole study is in English and focuses mainly on the communication skills. Because it is an English programme, there are a bulk of international students, thus creating an intercultural environment. This is very important for the study because the students rotating shaft how to communicate on a daily basis with antithetical cultures. Introduction to Intercultural Communication is a subject given in the first trimester of the first year. This shows that the school takes the intercultural communication very seriously. Also, compared to IBS, ICM offers more language courses. One of the questions asked during the survey is if the student could speak Japanese. 3% of the students can.

Kikkoman is a Japanese company, so this might raise scrawny to interest since this percentage is higher than the 2% from IBS. (Appendices, Survey, question 2) 3.1.2.Disadvantages of the programme At the end of the four-year bachelor at ICM students specialize in iodin of the two offered topics, European Publi c Affair or International Business Communica! tion. Both are very communication found specialties. An international company, like Kikkoman, needs employees who are specialized on communication but also in early(a) areas. A broader specialisation would be missing when working with a planetary company. Based on the surveys it is also clear that students are non very interested in Japan (Appendix, Survey, question 3)....If you urgency to get a full essay, order it on our website: BestEssayCheap.com

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