Adventure Travel Marketing Plan

Organizational OverviewPATAGONIAMission StatementOur reason for being: Build the best product, do no unnecessary harm, use business to inspire and fulfil solutions to the env squeezemental crisis? (Patagonia, n.d.). Patagonia is the premier conjunction for providing high feature clothing and geared wheel for outdoor activities such as alpine climbing, surfing, biking, fly-fishing, and kayaking. Patagonia was the kickoff outdoor-oriented attach to to incorporate env weightliftmentally conscious decisions in its product lines and company operations. Products break away the gamut from parkas worthy of Mount Everest expeditions, shoes for trail run in the local park, to casual sportswear. Patagonia products are generally more(prenominal) expensive than mainstream competitors such Timberland because of the company?s untraditional method of manufacturing to be environmentally responsible. The consistent product musical note and long lasting merchandise has built a life-size core of followers amongst outdoor enthusiasts despite the cost difference. Patagonia?s commitment to the environment permeates through all levels of the organization including its buildings and offices. Patagonia?s U.S. distribution center is one of only(prenominal) 171 buildings in the country, and only the second distribution center, to earn an award from the U.S Green construction Council. Patagonia began as the brainchild of Yvon Chouinard who formed the company in 1965 with the insertion of Chouinard Equipment, Ltd.

At its inception, the company sold one product: iron pitons for judder climbing. By 1970, the company was the largest s upplier of mountaineering hardware in the U! .S. In early 1970s, Patagonia made a major(ip) decision establish on environmental concerns and ceased production of the iron pitons that were left in the mountain walls, never to be utilize again. In their place, atomic number 13 wedges that could be removed and reused were produced. This major pecuniary risk paying(a) off since the new aluminum pitons were importantly lighter and reusable. This hard-fought business decision laid the intro for future company... If you compliments to get a full essay, enounce it on our website: BestEssayCheap.com

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